STRATEGIC BRAND PHOTOGRAPHY FOR
GROWING B2B BUSINESSES

Attract better clients
Win better work
Be chosen faster

Strategic Brand Photography that position your business at the level it operates.

Why the Right Story Changes How You’re Chosen

three bolders with dot

Connection

Build real trust

red dot with arrows

Distinction

Be clearly different

3 rocks with star on the top

Presence

Be remembered first

How much is your current brand photography
actually costing you?

Your brand photography might look polished, but if it no longer reflects the business you’ve become, it could be quietly holding you back.

  • Your visuals look polished, but they don’t clearly communicate what makes you different
  • They no longer reflect the level you’re operating at today
  • They’re not being used strategically to attract the right clients or position you at the top of your space
  • So opportunities are being missed… quietly

Can You Imagine…

Man in coat on colourful wall

Feeling Relaxed, Confident & Completely Comfortable in Front of the Camera, Without Feeling Overly Posed

Woman looking at travel photos, Aquila, Stacey Hodkinson, &Pip, Brighton

Having a Bank of Purposeful, On-Brand Images that Reflect the Level Your Business is at Now

Woman in blue shirt with laptop sitting in yellow booth, Karen, your HR, &Pip, Brand photography, personal branding, personal brand photographer london

Building a Visual Presence that Strengthens Your Positioning & Attracts the Right Calibre of Clients

Strategic Brand Photography That Reflects the Business You’ve Become

To do that, you need more than good photography. You need a strategy-led bank of imagery that clearly represents who you are, what you do, and why you are different so the right people understand you and choose you.

The problem is, most of the images you have used in the past do not reflect the level you are operating at today. They may look good, but they do not position you clearly. This means opportunities are missed and you are not always being recognised for the quality of your work.

I believe your brand should feel aligned, intentional, and easy to show up with, not something you second guess or avoid.

I understand this because I have built my own creative business. For a long time, I stayed behind the work and felt more comfortable creating for others than stepping forward myself.

That is why I have taken over 20 years of experience and built a way of working that goes beyond photography. I combine strategy, styling and visual storytelling to shape how your business is seen across your website, campaigns and wider brand.

Photographer with camera leaning on glass with reflection, Pippa Tanko, Barbican, London, Personal Brand photography

Brands I’ve Worked With

What Our Customers Are Saying

How It Works

mans hand holding phone

1

Discovery & Direction

We get clear on where your business is now, where you’re heading and what your imagery needs to communicate.

Brand flatlay

2

Brand & Visual Strategy

We define the stories, positioning, personality and visual direction your brand photography needs to convey.

Woman having her photo taken

3

Strategic Brand Shoot

Every location, scenario, outfit and shot has a purpose based on how the imagery will actually be used.

two woman looking at personal branding photography on computer

4

Your Visual Brand System

You leave with a purposeful bank of imagery designed to work across your website, content, campaigns and wider brand.

Does your visual presence reflect the business you’ve built?

Brand Photography Audit

Tell me where your business is now and where you’re trying to take it. I’ll review your website and social media and send you three observations on what your current visual presence is communicating, and where it may be creating a gap between how good you are and how you’re perceived.

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Build Brand Awareness

Workshop

If you are feeling overwhelmed with the amount of competition in your industry and are  taking on projects just to pay the bills. You wish you could spend less time trying to generate new leads and have a stream of dream that come looking for your services.

Then book this free 30 minute workshop we will show you how you can differentiate yourself from the competition, become a recognisable brand so that you can charge a premium price and attract loyal followers that trust you enough to convert into paying customers.

Thank you for registering your interest. Someone will be in touch with the details of our next workshop.
Build Brand Awareness &Pip Pippa Tanko

Build Brand Presence

Workshop

If you are feeling overwhelmed with the amount of competition in your industry and are  taking on projects just to pay the bills. You wish you could spend less time trying to generate new leads and have a stream of dream that come looking for your services.

Then book this free 30 minute workshop we will show you how you can differentiate yourself from the competition, become a recognisable brand so that you can charge a premium price and attract loyal followers that trust you enough to convert into paying customers.

 

Thank you for registering your interest. Someone will be in touch with the details of our next workshop.

Assess Your Brand

Is your brand presence as powerful as your expertise?

Find out what’s stopping you from being recognised as an authority in your space.

  • Identify why you’re not clearly differentiated or standing out in your market

  • Pinpoint exactly where your brand is losing authority, impact, or distinction

  • Walk away with clear direction on how to sharpen your positioning & attract the right opportunities

Brand presence scorecard

Build Brand YOU

Workshop

If you are feeling overwhelmed with the amount of competition in your industry and are  taking on projects just to pay the bills. You wish you could spend less time trying to generate new leads and have a stream of dream that come looking for your services.

Then book this free 30 minute workshop we will show you how you can differentiate yourself from the competition, become a recognisable brand so that you can charge a premium price and attract loyal followers that trust you enough to convert into paying customers.

&Pip Pippa Tanko BRAND YOU BOOK

Building Brand You.

Ebook

How to use brand photography to raise your profile, increase brand awareness so that you can charge more and generate inbound leads from your dream clients, without being salesy.

Thank you for registering your interest. Someone will be in touch with the details of our next workshop.
30 day social plan cover

30 Day
social media
plan

Ebook for creatives

If you are struggling for ideas of what to post on your social media then download our 30 day social media plan to kickstart your socials and get your audience to engage with your content.

Thank you for downloading our resource. We will spam you or sell your details but will reach out with relevant info from time to time.

Why Your Brand’s Personality shapes How You're chosen

Without a clear personality, your brand is harder to understand and easier to overlook. When it is defined and consistent, you become more recognisable, more trusted, and easier to choose.

It is this that turns your business from something people simply see into something they actually remember.

Girl in pink

ALTERNATIVE

The sen expert

CLEVER

Aylin white Disruptor

DISRUPTOR

Aylin white headshot

HIGH-END

Karen, bold personality

BOLD

Warm image of woman

WARM

Trusted woman in corridor

TRUSTED

Joanne laughing in long grass

PLAYFUL

Few and far, thomas Nadin and colin grist sitting on wall

EDGY

Stacey, Aquila, Boho

BOHO

Nicky Commercial

COMMERCIAL

Planet sprinkles, laura, 50's style

FUN

About &Pip

If your brand is not clearly communicating your value, you end up competing harder than you should. You chase work, justify your pricing, and miss out on the projects that should be yours.

At Pip, we change how your business is seen.

Through strategy-led brand photography, we create a bank of distinctive imagery that reflects your expertise, your projects, and your level. So instead of trying to convince people, your brand does it for you.

Choose the Right Level of Visual Support

Brand
Impact

Single Shoot

FOR BUSINESSES READY TO REALIGN

For businesses whose current imagery no longer reflects where they are today. We’ll clarify your positioning & create a strategic bank of brand photography that reflects your expertise, personality & the level you’re operating at.

Visual
Momentum

2 Shoots

for GROWING BUSINESSES with more to show

For growing businesses with more of their story to tell. Two strategically planned shoots give you greater depth & variety, capturing different sides of your business while building a stronger, more cohesive visual presence.

Brand
Evolution
Quarterly

4 Shoots

For BRANDS THAT NEED CONTINUITY

For established businesses that need their imagery to keep pace with their growth. Four shoots across the year create a consistent flow of purposeful, up-to-date imagery around your people, expertise, projects and evolving priorities.

Brand
Partnership
Your Year
in Imagery

6+ Shoots

BUSINESSES WITH ONGOING VISUAL NEEDS

For businesses with projects, products, teams or campaigns that need to be captured throughout the year. An ongoing partnership gives you strategic visual support when you need it, building a distinctive and consistent visual library over time.